A Series of LookBooks

LookBooks

A series of photos from a collection.

When thinking of creating a look book there are so many small details that you could add or subtract, to make it on brand. I personally when looking at photos like a clear space to focus on without many words.

I like the concept of Hillier Bartley’s Fall 2018 many photos from different angles and focuses. With the light staying consistent. These photos give off the idea that she’s moving around and getting ready, which I like and would take inspiration from.

The idea of having a painted background with movement in I really like for a photo but am unsure when it comes to look books as it could possibly be too much to focus on and feel more like art. Rather than a wearable product that you would buy.

Martine Rose has created a different dimension, with 3 looks in one photo. This is interesting as it tells a story and a lifestyle which may help the buyer see themselves living in the clothes or perhaps wanting to be within the picture.

Maison Margiela has done it in a way My mind really enjoys looking at. The clear background with the writing strip on the side as well as the number and the added no eyes showing gives it a simple easy to compute energy. Although the practicalities have become the aesthetic. Due to this it allows you to really be able to focus on the physical pieces themselves.

It has a futuristic robotic feel. This may turn some people away as they fear this theme. The lack of eyes means we can’t connect with the model. On the other hand, because you can’t see their identity the consumer maybe able to picture it as themselves.

The idea of a cinematic look book interests me and gives me ideas to put it in the studio to showcase as a well costed event.

The idea of a digital film on the wall displaying the look, I am drawn towards. To immerse the people who are looking in the world of your collection. With this idea you can create a an event showcasing instead of a runway, which may be more cost and risk effective.

I am not so sure on Loewes packaging. For me personally it shapes, and colours don’t make me gravitate towards it. The black white and colours don’t move in sync with each other aesthetically.

I really love Jacquemus’s 2016 look online look book. The simplicity of the white background really draws attention to the garments and the model. Although because of the washing lines with clothes it adds dimension and creative intrigue. Also, the fact it’s a swipe left and right situation, it makes you feel as if you’re flicking through the Jacquemus characters.

After researching Look books and packaging, I have realised the need for negative space for the ease of digesting the content. Otherwise personally with too much going on at once, it overwhelms me. A minimal yet creative look book is what I will strive towards.